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Technical Excellence

World-Class R&D Team

Innovation and R&D are CE's core competitiveness. High-tech talents have been employed and CE has been robust with related academic R& D institutes, such as Industrial Technology Research Institute, aiming to design the green lighting products with high efficiency, humanness, multi-functions, and electricity-saving and environmentally friendly traits. Adopting a leading-edge design platform with professional design-oriented software and high-end hardware, such as IP testing, Qoniophotometer Analyzing, and Electronics Measurement certified by CNLA National Certified Laboratory , CE thrives to meet the commitment of offering “Total Customer Satisfaction Program” tailored to fulfill specific customer requirements.

The Total Quality Management (TQM) system is instituting from operation management to production for every aspect under the sever e procedure. For example, the reward system encourages staff to propose new projects.

The purpose is to reform the existing management and operation procedures so as to reduce cost and improve quality. Each of TOA Lighting's lighting sources, fixtures and ballasts has been guaranteed to be attentively manufactured and carefully examined.

CE ensures every client the highest quality products with the strict tests conducted by CE's national certified laboratory and tens of quality control tests, such as IP 60 (dustproof) and IP 67(waterproof).

Consequently, CE has obtained many approval certificates, like ISO-9001, ISO-9002, ISO-14001, OHSAS18001 of Europe SGS, and JIS of Japan.

The Concept of CE's TQM

Excellent Manufacturing Capability

Driven by the zeal of pursuing excellence and professional service, CE continuously upgrades its capability of automation & production system.

For example, the renewal of the High-speed Lamp Producing Machine, CNC punching machine, Surface Mount Technology (SMT) machine, T-Bar and DQS Automatic Equipment , and etc has equipped CE to support the company's diversity and "Total Solution Provider" objectives and help ensure that the benefits of illumination technology are available to all.

 

Total Customer Satisfaction Program

“Customers First”

CE believes in building long-term and mutually beneficial relationships with our partners and we understand that customer satisfaction drives success.

Our total customer satisfaction program involves in understanding customer's needs and expectations, and doing our best to close the gap between the expectations and perceptions as we strive to assure complete customer's satisfaction.

The “Customer First” attitude wins the popularity among multitudes of consumers and enterprises, such as Taipei 101, Taiwan Railway Administration, Taipei Rapid Transit Corporation, Shin Kong Mitsukoshi Department Store and more.

 

Operations with Global Insight

CE is recognized as the No.1 Taiwan provider of high quality lighting products with satisfactory services to residential, commercial, and industrial market. Currently, CE has 10 branches, 3,000 local distributors in Taiwan , and a diversified and complete distribution channels of DIY outlets, wholesalers and 3C stores.

In addition to substantial outlets, CE has a 24-hour B2B e-commerce system in place, assisting the distributors to confirm the status of orders at any time. Consequently, CE stands out in this very dynamic and competitive market of Taiwan for over 50 years.

 

CE constantly strives to stretch out its territory to be committed to growing profitably. CE's on-going mission is to add more values through the operations with global perspectives.

With its headquarters in Taipei , CE is now taking a more aggressive stance towards internationalization, including establishing the Department of International Business in charge of affiliating with the world's leading manufacturers, and investing in China and Vietnam region allowed know-how transfer.

Our objective is clear. We hope that the future will embody a successful and consolidated global network system with prominent partnerships in the world, leading CE to the next decade.